When marketing your site, the user should always come first. You should focus on having page content that is useful to the user/customer. This means one of the first steps to helping your customers, as well as marketing your site, is to decide the purpose of each page. The next step is to write keyword-dense content aligned to the page’s purpose.
For instance, a page on your site might have the purpose of attracting and helping customers who are interested in New York City, New York real estate.
With the page’s purpose in mind, you should write keyword-dense content for the page. Here is an example of the content you may choose to add to the page:
We specialize in finding the home and property of your dreams in New York City, New York. We, at Real Estate, Inc., have helped good people find a residence in NYC, New York for over 15 years and have thousands of very satisfied customers. As your real estate broker, we know we can help you find the perfect place for you here in New York, New York! We have separated the real estate in New York City into 5 major regions, each with their own unique sights, sounds, and culture.
Continuing with the example, you could then write keyword-dense paragraphs for every major region of the city. The regions could also be arranged in categories or sub-categories. For instance, there could be people looking to move into China Town, NYC. In this case you would need to write keyword-dense explanations of the benefits, sights, sounds, etc. of China Town. This applies to the other specified regions or interests.
NOTE: Most likely, the first draft of your page content will not be keyword rich, but it is more important to get your ideas down and then refine, revise, and include as many keyword phrases as possible. You may wish to read your content out loud. By doing so, you can tell if the keywords and phrases are excessive. In addition, you can also look at high-ranking competitors for good ideas on how to implement keywords and phrases.
In summary, page content is a vital aspect of organic search engine rankings. As you develop your page content, remember to provide your customers with useful and compelling information.
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As you develop the content of the pages of your site, you may find yourself using the same keywords over and over. In this case, you should develop/find more keywords which are pertinent to your site. Although Merchant Services has a lot of instruction on this subject, here are some quick ideas:
1st Brainstorm - Try coming up with all of the crazy words and phrases people could think of when looking for your products/services.
2nd Confirm - You need to confirm that a keyword phrase is being looked for; if no one is looking, then no one will visit your site (To confirm, use the Reverse Search in Merchant Services.)
3rd Decide - From your list of confirmed keywords, decide which are most important and put your focus on them.
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A few points to help while marketing your site with purpose and keywords:
- The homepage should have general keywords and phrases applying to the entire site
- Inner pages (or subpages) should have specific keywords and maintain the general theme of the website
- Content has been said to be responsible for over 1/3 or your search engine ranking
- The user must always come first
- Be as descriptive as possible, but focus on providing useful, purchase-oriented content
- Use plurals, tenses, and other keyword variants as much as possible
- Search engines don’t read pictures, so take advantage of img Alt and Title tags
- Use keyword phrases to describe your company or service
From Garage Space to Cyberspace:
LifelongEntrepreneurs Open Shop to a Vast Online Community
LaRon and Linda Hansen have been in business for themselves for most of their married lives. With nine children, they are always looking for better ways to make a good income so they can spend more time with their family.
LaRon has been in the log home manufacturing business for 25 years. In addition, Linda has a drafting business in which she drafts plans for log homes. Prior to learning about StoresOnline, the couple had been involved in several network-marketing businesses, until they decided that such businesses “don’t work as hard as the Hansens do.”
For years, LaRon and Linda considered doing some type of business on the Internet, but they were looking for a resource that would teach them how to do it. Then one day they received an invitation in the mail to an Internet marketing preview presented by StoresOnline. They attended for the information, but committed to each other that they would not spend any money. The preview intrigued them, so they decided to attend a daylong workshop the following week to see what StoresOnline had to offer.
At the workshop, the Hansens heard testimonials of real people who were succeeding on the Internet. Believing they too could use the tools provided by StoresOnline to be successful and make money, LaRon and Linda took the plunge and purchased online storefronts.
The first website the Hansens published was a paintball equipment store. For years the family had operated a small paintball business out of their garage, where they sold paintball supplies to people (particularly their children’s friends) who learned of the business by word of mouth. Although the family had thought about going online with the business, they hadn’t done much about it before connecting with StoresOnline.
But once published, the paintball site was an immediate success. The Hansens had their first sale within an hour after they began using pay-per-click advertising. The site continues to make a lot of sales, but because the equipment is marked up only 12 percent, profits from the site are relatively low.
So, LaRon and Linda opened another website selling high-end cabin accoutrements. The website is brand new, so the couple has not yet begun advertising, but they hold high hopes for the future of their online ventures.
“Last month we did nearly $20,000 in business,” LaRon says. In less than a year from the time the first website was published, the couple has achieved some $110,000 in gross sales. Not bad for a website debut! LaRon believes the future is bright.
“I can see where it will become easier,” says LaRon. “It is a process. We believe it is there. We believe it can make a vast difference in our lives.”
Now that the two entrepreneurs have some experience in eCommerce, they are using what they know to help others. Their daughter has a website up and going, and the couple is working together on another site for home security and personal security products. They have already recommended the StoresOnline service to other people.
Linda offers the following advice to those interested in eCommerce: “Look at it with an open mind. If you decide to do it, really do it. Go for it! Don’t just sit back and pretend to do it—do it!”
Visit the Hansen’s websites at
*Testimonial results are not typical and your individual results will vary. Your success depends on having the right price, product, and marketing efforts.
