Greetings from Robert Schow, VP of Customer Relations
Important Note: The Keyword Analysis Tool has been changed. To use the new version, log into one of your StoresOnline Pro websites and click on the Pages tab. Edit your Home page and click the Analyze button. Select Keyword Analysis from the Tool drop down menu. Enter the keyword or keyword phrase that you want to analyze in the field provided and click the Run button. Additional features and functionality will be added to this tool in the near future.
Website Real Estate
This month we will discuss some very important tips about the Real-estate on your website and how you can better use different areas to help convert visitors into customers.
One of the Prime Real-estate areas of your website is your Header. The content included in your header is importannt because it is usually the first thing that a visitor sees and it will appear at the top of every page on your website. You want your visitors to be able to see at a glance who you are and what you offer. Other important things to include are credit card logos for the payments you accept, a phone number if you accept phone orders and any other short tag lines to make your customers feel comfortable ordering from you. An example from http://www.wheatgrasskits.com/
- Over 10 years in business
- #1 Wheatgrass Destination Online
- Over 45,000 Happy customers
Your home page is your window display for your website to draw customers into your store. This is often the first page your customers will see. Make sure that you are giving your customers a reason to purchase from your site. The opening paragraph on your home page should be roughly 25 to 30 words and should leave no question as to what your site offers. Use the 15 second rule to explain what you are selling and what the benefits are for purchasing from you. Below is the opening paragraph from the home page of http://www.wheatgrasskits.com/.
Grow your own wheatgrass, barleygrass, sunflower greens, sprouts or herbs for pennies a day! WheatgrassKits.com offers you nature's most perfect living foods.
If you offer something like free shipping for orders over a certain amount, make that clear and visible in the openeing paragraph, the header, or both. If you are highlighting a specific product or category page from the text on your home page, be sure to create text links from the paragraph to the appropriate page.
When a customer comes to your website, they know that your goal is to sell them your products. Don't be afraid to do exactly that.
Some of the other key pages on your website are the About Us, Privacy Policy, Contact Us, and Frequently Asked Questions pages. When you receive a call or email from a customer with questions that might be common to other customer, add their question with the corresponding answer to your FAQs page.
For additional information on this topic, take some time to re-visit the Dialing In Your Website Tutorial found in the Initial Website & Product Research section of Merchant Services.
New StoresOnline Pro Features
New Warehouses/Drop Shippers:
11 new dropshippers have been added to the warehouses section under the Products tab. This will offer you a larger variety of drop shipping. Many of these new drop shippers have no activation fees or monthly fees.
Receipt Page Content in PRO: There are now 2 areas of your order form receipt that you can add content to. One is content that is displayed on your confirmation page and the printable PDF version of your receipt that your customer gets when they complete an order. The other is an advanced section used to add code such as Google adWords conversion tracking. To add and edit this content, go to the Pages tab, then click on the Forms tab, edit your order form and then click on the Receipt tab.
New Design: The new design Bistro has been finished and is available for use.
Wish List: A new feature in StoresOnline Pro is the Wish List. The Wish List allows your customer to compile an order that you may not be ready to place that day but it will save it for when they come back to complete it.
New Tutorial - Basic Computer Skills: This tutorial is intended for StoresOnline merchants that are in need of some instruction in basic computer skills. It is divided into two parts; basic desktop computer skills and basic internet computer skills. To watch this video tutorial, go to the Other/Misc section in Merchant Services and click on the Computer Basics link.
Introducing the Avail 24/7 Communication System from StoresOnline. Make Your Small Business Look, Sound, and Feel Like a Big Business! Get your own Toll Free Number now by calling customer support at 801-434-8582. Manage your account online and view your voicemail, email and faxes in one location.
iMergent Inc., parent company of Storesonline, launched our mortgage and financial services division November 17, 2007 under a Federal Bank Charter. This new division will continue the tradition of outstanding customer service and innovation that you have come to depend on from Storesonline. The timing is great as fixed rates are near historic lows—15 Year fixed rate is available today of 4.875%!! iMergent Financial Services is currently able to provide residential and commercial real estate lending, credit enhancement services, and equipment leasing. Make sure to check out future additions of the newsletter for more details on each of these exciting new services.
Product Spotlight: There is a mortgage revolution going on with the Mortgage Accelerator. With the recent lowering of interest rates from the Fed, the rates on this mortgage product are incredible. You can lock in on a rate today as low as 3.87%. The best part about this program is the Mortgage Acceleration component which literally could enable you to pay off your home in 1/3 to ½ the time with virtually no change to your daily spending habits. Please contact us for a FREE, NO OBLIGATION consultation to how this program works. We also are sponsoring a webinar on Wednesday, March 19th at 4 PM PST, 5 PM MST, 6 PM CST, or 7 PM EST. Call in info is:
https://www1.gotomeeting.com/join/464599721
Conference Call: (605) 990-0010, access code 464-599-721
Meeting ID: 464-599-721
Stores Online now offers additional value added shipping services through
Atto Solutions using DHL Express.
Now you can get your products shipped fast, reliably and cost effectively through DHL. All you have to do is select the DHL shipment option and in a few clicks you can have your shipment on the way. If you choose the NAS (Next Afternoon Service) through an exclusive arrangement with Stores Online you can get your package via this air service for just a few pennies more than you would spend on the ground shipment option.
For more than 35 years, DHL has built the world's premier global delivery network by trailblazing express shipping in one country after another. Over 220 countries and territories later, DHL is the global market leader of the international express and logistics industry. DHL specializes in providing customers with innovative and customized transportation solutions from a single source.
Featured Testimonial
"I had about 20 years of retailing...and I’ve seen a lot of people that have no retail experience at all, and they were doing it. If they can do it, you know, I should have a little edge."
Paul and Sharron Savoie
http://www.petfenceworld.com/
http://www.protechcarcovers.com/
Click Here to read their story >>
Our customer service and programming departments are committed to providing the best possible service to our merchants by listening and responding to their needs. If you have any questions, comments, or suggestions for our customer service department, you may visit us at www.myquickresponse.com for 24/7 Customer Support Live Chat. You may also call 801-434-8582.
As always, we are grateful to have you on board as a merchant with StoresOnline! See you next month!
Robert Schow
VP of Customer Relations
StoresOnline, Inc. 
