Tuesday, May 6, 2008

April 2008 StoresOnline Merchant Newsletter

Greetings from Robert Schow, VP of Customer Relations
Happy Spring time! I hope all of you have had some time to enjoy some good weather and finally say good bye to your heavy coats and sweaters. This month we will be learning about building inbound links.

Link Building
Link building is the process of getting other sites to link back to your site. This is one of the biggest factors that plays into ranking high in search engines. Although link building takes a decent amount of time and effort initially, the payoff is well worth it. In most cases, these back links will stay in place permanently which means once it’s done, it’s done. Below we will discuss a few methods that can help you build more quality inbound links.

Method #1: Live Directories
This is one of the easiest and most effective ways of building links. Like with any other method, it does involve time but after submitting to a few directories, you will get a pattern down to make it a little easier as you continue submitting to more and more directories. Some live directories have a cost but there are literally thousands that are free. Review the Merchant Services tutorial called “Submitting to Live Directories” found in the section called “Getting Traffic (visitors) – Basic”

Method #2: Manual Link Exchanges
Link exchanges, or link swapping, is an industry standard way of building incoming links. Very simply, you agree to link to site XYZ and site XYZ agrees to link to you.

It may be helpful to use link management software to organize your links and to ensure that all of your link partners continue linking to you. One option would be SolvoLink, which you can download for free at http://www.free-link-exchange-software.com. StoresOnline Pro users can take advantage of the built in link monitoring tool which helps organize and monitor your reciprocal links.

To start obtaining links manually, you will need to find webmasters with sites related to yours that want to swap links. Here are a few free tools that you can use to locate other webmasters to exchange links with:

• http://value-exchange.sitesell.com
• http://www.linkalizer.com
• http://www.addurldirectory.com

Method #3: Articles
Writing a theme specific article is an excellent way of getting free, high-quality links pointing back to your site. Here's how it works: You write an informative article sharing your expertise in an area. Include a signature in your article that includes links to your site. Then submit it to various article distribution directories. Other webmasters will use your article as content for their site which would include links back to your site.

To get a list of directories that you can submit your articles to, go to http://www.internetsuccesskey.com/submit-article.html.

We are happy to announce that you can now get your logo designed directly through us. We are pleased to offer this new service to you in addition to our other services.
We want to help you attract the right customers for your business. First and foremost, your logo should look great and serve a functional purpose. A quality logo design should be distinctive, polished and memorable.

Average Competitor's Basic Package: $300 - $600
StoresOnline Logo's Basic Package: $185

Our designers are some of the industry's best! Giving you a quality logo is the most important thing to us. We will provide you with a variety of fresh, unique logo concepts, customized specifically for your business needs, while communicating with you throughout the process.
Example Logos: Let our work speak for itself.

StoresOnlineLogo.com - Get Your Logo Started Now!

New StoresOnline Pro Features
New Design: Two new Store Builder designs, Cologne and Nouveau,are now available in StoresOnline Pro. Check them out by clicking on the Site tab in the Pro Store Builder.

New Warehouses: New warehouses continue to be integrated for StoresOnline Platinum users. The newest one is called Movies 4 Wholesale. They offer new and used movies (DVD & VHS), CD's, and games (PC & console).

Default Categories: You can now turn on and off the default category using the Set Default and Remove Default buttons. Selecting a Default Category can save you time while adding new products to your website. For example, if you know that the next several products that you add are going to be in your “Summer Collection” category, select that as the default category. As you add these products, you won’t need to manually assign each product to the “Summer Collection” category, it will be done automatically. Then, when you start adding products that belong in another category, you can switch the default category to that one. If you are adding a variety of products that are all in different categories, then you might want to click the Remove Default button so that you can assign them to their correct category one by one.

New Tutorials
Social Media Marketing (SMM) is becoming more and more prominent as a new marketing channel online.

One of the many social networks is Facebook. For information on how you can utilize Facebook as part of your overall marketing strategy, check out the new tutorial called “Social Media Strategies: Facebook” found in the “Getting Traffic (visitors) – Basic” section of Merchant Services.

The newest Google Adwords tutorial is now available as well. Look for “Keyword Matching Options” found in the “Google Adwords” section of Merchant Services.

Introducing the Avail 24/7 Communication System from StoresOnline. Make Your Small Business Look, Sound, and Feel Like a Big Business! Get your own Toll Free Number now by calling customer support at 801-434-8582. Manage your account online and view your voicemail, email and faxes in one location.

Avail247.com - The Communication Solution System for Entrpreneurs

Featured Testimonial
"My supplier is pretty happy with the amount of sales I'm bringing to them through the website...Every time they pull up my account, they always seem to be surprised at the amount of sales I'm doing."
David Brown
www.thetapestryshop.com

Our customer service and programming departments are committed to providing the best possible service to our merchants by listening and responding to their needs. If you have any questions, comments, or suggestions for our customer service department, you may visit us at www.myquickresponse.com for 24/7 Customer Support Live Chat. You may also call 801-434-8582 Monday - Friday 6:00am - 7:00 pm MST..

As always, we are grateful to have you on board as a merchant with StoresOnline! See you next month!

Robert Schow
VP of Customer Relations
StoresOnline, Inc.

Other StoresOnline Links

Avail247.com

BuyStoresonlinePro.com

ImergentInc.com

MyCorporateBrochure.com

MyQuickDevelopment.com

StoresOnline Press Release Blog

StoresOnline.com

StoresOnlineCustomerDevelopment.com

StoresOnlineDomestic.com

StoresOnlineExpress.com

StoresOnlineHelp.com

StoresOnlineInc.com

StoresOnlineMerchant.com

StoresOnlinePro.com

StoresOnlineQuickSite.com

StoresOnlineResources.com

StoresOnlineSite.com

StoresOnlineSuccess.com

StoresOnlineSupport.com

StoresOnlineTutorial.com

StoresOnlineUSA.com

StoresOnlineWebsite.com

StoresOnlineWorldwide.com