Friday, October 10, 2008

September 2008 StoresOnline Merchant Newsletter

Greetings from Robert Schow, VP of Customer Relations

The summer is drawing to a close, and we at StoresOnline trust that you have had a successful Summer season and are gearing up for Fall. In this month’s newsletter we will discuss getting started building and publishing your site.

Getting Started

Have you ever been at the gym with your new gym pass and felt as if you didn’t know where to begin or even what to do to get started? Have you looked around at all the other people who have the same membership and training tools, and yet feel as if you do not have the same advantage as they do? Does this get you down to the point that you feel as if you can’t perform without a helping hand or even a game plan laid out in front of you by a trainer? Does the struggle of knowing what you can become or how you can help yourself overwhelm you?

These are definitely questions that someone with a new gym membership might ask herself as she is getting started. These may even be questions that you as a StoresOnline Merchant may ask yourself when getting started with finding the right product(s) to sell, constructing your actual website with the StoresOnline Pro Builder, and knowing what marketing strategies you can use to bring the most qualified visitors to your site. Luckily you don’t have to worry about anything, because StoresOnline has provided you with the knowledge and the help you need to get started. We would like to take a look at few of these help materials with you to make sure that you know where your resources are located and how to get started.

First and foremost, remember that you have all the tools to provide you with a successful entrepreneurial experience: Merchant Services, page-specific help content, the Store Builder Knowledge Base, the Activation Tutorial, and our world-class customer service.

What is Merchant Services?

Merchant Services is a vast repository of information and tools to help merchants succeed with their online business. The tools and information available in Merchant Services offers entrepreneurs and small business owners a tremendous advantage over the average online merchant. In fact, as merchants harness the tools and techniques in Merchant Services to plan and promote their website, they will discover that Merchant Services is an invaluable element in building their Internet business.

You can find many useful tips in the Getting Started section of Merchant Services. We recommend that you start with Getting Started in Merchant Services and then move on to Initial Website & Product Research. Within these two topics you will find valuable information on understanding what Merchant Services is and understanding how to find a product and get started on the construction of your website. Within the Initial Website & Product Research topic you will find the
Preliminary Marketing Research, Product Research, and Finding a Dropshipper links, which provide you with helpful information concerning your new online business.

Finding the Information You Want

When you click the help button at the bottom of any page in the Store Builder, you will see "Page Specific" help content. This material will outline in detail the options and fields of the submenu and menu from which you clicked the Help button. However, the Help window is designed to help you find the information you want in three additional ways:

Contents
The Contents tab includes a list of main groups that contain related topics. Click the button ( ) next to a group title to expand its list of topics. Once a group is expanded, click a topic title to view the material.

Search
The Search tab allows you to search all of the Help files for a specific topic. Type a word or phrase into the Search field and then press Enter to see the related topics. Then select the topic you want to learn about.

Bookmarks
The Bookmarks tab lets you create links to your favorite Help material. As you browse and study various topics in the Help window, click the Bookmark button in the lower part of the window. As you do this, a link to the topic is placed within the Bookmarks submenu. Do not use the Bookmarks or Favorites functions of your Internet browser. If you wish to employ the bookmark feature of the Help menus, select the Bookmark button in the lower part of the help window.

Related Information
To see information related to the topic you are reading, click links in the RELATED area located at the end of the topic. As you do this, you will be directed to the topic's content.

Activation Tutorial

This guide is for merchants who wish to learn the basics to get their site up and running. It illustrates several fundamental steps needed to have an online retailing presence in ten simple steps. Each step has unique instructions that only take a few minutes to read and execute. To access the Activation Tutorial simply go to http://www.myquickactivations.com/.

After reading and executing each step's instructions you will have:

  • Learned how to log in and navigate through your account

  • Chosen your site name, design, and image

  • Decided home page name and content

  • Added products and general product information

  • Added and edited page content

  • Listed your products on pages

  • Set up price sets, shipping, and payment information

  • Set up ordering rules

  • Established online processing

  • Published your website



Customer Service

Stores Online is a recipient of the SSPA Award for world-class Customer Service. Online Chat and email support is available 24/7 at
http://www.myquickresponse.com/. We value the service we give and will provide the help you need if you are overwhelmed with your first visit to the gym.

Remember, don’t let getting started stop you! Dig right in and begin working out and you will reap the rewards. To help you in getting started, we have scheduled another merchant training webinar on September 25, 2008 at 3pm MST. Please be sure to put this on your calendar and join us! Check either
http://www.storesonlinepro.com/ or https://storesonlineevents.webex.com/storesonlineevents/onstage/g.php?t=a&d=667426502 for information on how to register for the webinar.



Again we invite you to join us on September 25, 2008 at 3 PM M
DT live where we will discuss with you Products and Product Variations and then open the last few minutes to Questions and Answers.

Go to https://storesonlineevents.webex.com/storesonlineevents/onstage/g.php?t=a&d=667426502 and select the Register button to register for the webinar and receive further information about it.

Or check http://www.storesonlinepro.com/for a link to the webinar.

During the webinar, make sure to use the question box to submit any questions you would like answered by our customer support team.

New StoresOnline Pro Features

PDF Catalog: You now have the option of creating a PDF catalog of your products for your customers. To generate a catalog, go to the Print submenu in the Publish menu. Select Catalog from the drop-down menu, and then select the Add button. You will be directed to the Catalog window where you can set your cataloge preferences and process your print request.


New Tutorials: There are two new tutorials available in Merchant Services: Anchor Text Linking and Pay Per Post Advertising. These are both brand new optimization and marketing techniques that are proving to be quite affective. There is also a new sample drop-ship email available for you to use as a template.

Featured Testimonial


Donald Wyatt"You find yourself checking the Internet in the middle of the night...On Easter Sunday I checked the Internet after our family went home. I had received 12 orders just that evening. There is a definite thrill when you can do that."


Donald Wyatt

http://www.travelvideostore.com/

Our customer service and programming departments are committed to providing the best possible service to our merchants by listening and responding to their needs. If you have any questions, comments, or suggestions for our customer service department, you may visit us at www.myquickresponse.com for 24/7 Customer Support Live Chat. You may also call 801-434-8582.

As always, we are grateful to have you on board as a merchant with StoresOnline! See you next month!

Robert Schow
VP of Customer Relations
StoresOnline, Inc.