New MAP Pricing Feature
MAP stands for Minimum Advertised Price. It is a method for suppliers and manufacturers to protect or at least have some control over their pricing structure. As an online merchant, it means that your website cannot display a price lower than the Minimum Advertised Price, but you can still sell the products at a lower price if you decide to do so.
In order to make this possible, StoresOnline has created a MAP pricing option in the Store Builder. When this option is used, you are able to enter a MAP price which will be displayed on your product listing page as well as the detailed page for a specific product. Then, when a customer clicks the Add to Cart button, your actual price, which can be lower than the MAP Price, will appear.
Some merchants will make mention on their site that in order to see their lower price, the customer must click the Add to Cart button. That way the customer knows that the original price they see is not necessarily the price that they will have to pay.This satisfies most suppliers and also gives the merchant more flexibility. Every supplier is different so you may want to read your supplier's policies regarding MAP pricing before you decide to use this option.
The steps in using this tool are simple:
- Go to the Edit Product screen for a specific product in the Store Builder. Enter the price that you want to use for the MAP into the Suggested Price field.
- Enter your lower price into the Price field. Leave the Sale Price field blank.
- Check the box for "Use Minimum Advertising Price (MAP) in the Options area.
- Test the process; make sure the prices are showing up correctly. There are 2 pages where the MAP Price should appear, the product listing page which is usually a page that contains multiple products with a thumbnail image and a brief summary, and the more detailed product page which contains all of the information about the product as well as the Add to Cart button. Then, when you click Add to Cart, you come to the View Cart page and this is where your lower price will appear
After following these instructions, you have successfully used the MAP option in the Store builder.
If you have any questions about this tool, feel free to contact Customer Support through the Online Chat at www.myquickresponse.com or Call the Customer Service Line at 801-434-8582..
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our Programming Department's Special Offer! - CLICK HERE! Using Custom Page URLs
You may already be familiar with the custom Page URL feature in the store builder. If you are not already using it, we suggest that you consider it. A custom URL gives your site a more professional look and helps search engines interpret the purpose of your site.
Let's suppose that you sell paper as one of the product lines. When you add a page in the store builder to list your paper products, the default page URL will look something like this: www.example.com/store/LICENSE/page/1251436.The number on the end is a random number generated by the Store Builder. By using the Custom URL feature, you can make it look something like this: www.example.com/paper. As you can see, the custom version looks cleaner and is easier to remember.
Custom URLs can also help you with your permission marketing campaigns. For example, you could create a page listing all of your specials, and customize the URL for this page to read www.example.com/specials. Then, if you were to send a marketing email to your customers, you could say, "Go to www.example.com/specials for our most current special offers". Not only is the URL easy to remember, it also looks more professional. Having a customized URL also helps when you want to verbally tell someone how to get to a particular page of your site.
Another benefit of using custom URLs is that it makes the structure of your site more search engine friendly. When deciding what words to use for the custom URL, try to incorporate some of your main keywords into the URLs of the various pages of your site. Adding keywords into your URL is just one small and simple step in the overall optimization of your site.
Setting up these custom URLs is easy. From the Pages tab of the Store Builder, double click on one of your pages. This takes you to the Page Edit screen. About half way down the page you will see Page URL. Click the Add button and a new line will appear where you can type in the word that you would like to use in your URL. Do not use spaces. If you want to use a two word phrase, just remove the space from the phrase.
