Last month we discussed getting 100+ visitors to our site and testing our marketing. This month, now that we have a betting understanding of how the testing process works with our website it is time to discuss what we should test. One of the things that you will need to do when going through the process of taking your site to a healthy conversion rate is you will have to figure out what ideas work and what don't.
After you have your list of ideas to test you should first prioritize that list and start with your number one down to your last item. Remember that as you start you may not know how to prioritize them, however we will give you a fairly good list of beginning variables to test. Another thing to keep in mind is that there are literally hundreds of different variables that you could test on your website to increase the conversion rate and that the list that we are providing are some of the ones that we have found to be most effective.
Following we will give you a brief priority list of things to test and in the subsequent months we will expound on each.
1. Ad Copy
2. Features vs. Benefits
3. Credibility
4. Navigability
5. Critical pages
6. Price point
7. Quality Images
Each one of the items is a variable that you could test to increase your conversion rate. As mentioned above in each of the subsequent months that follow, we will expound on each of these seven variables. Remember, this is not the complete list, however it is a good starting point of things you can test to increase conversion rates.
Remember the quote from last month, "the moment you stop testing, you die." This means that as a business operating on the ever-changing World Wide Web, that you must always be open to testing new ideas, no matter how crazy they may seem. Sometimes, it's the ideas that you think are less likely to succeed, that actually will.
